Is this the future of the iPhography?

Sony’s World’s First 12.25 Megapixel CMOS Image Sensor for Mobile Phones

(Shown above left to right is the 12.25mp &  8.11mp models. They have also released a 5.15mp module)

The 12.25mp 4040(H)×3032(V) sensor unit is equipped with f2.8, 28mm wide-angle lens (35mm conversion) CMOS sensor that can shoot up to 10 frames/second at full res & get this it has both 1080-27P / 720-30P HD video modes. HD video from your mobile, What the…????

Lets hope Apple & sony get friendly