Design Fail: Telstra trying to be Apple

Ok this is only related to iPhography in the fact that it concerns 1 of Australia’s major telco’s copying Apple in the most rediculous way

1) When you see an Apple logo on a building it looks like an Apple but Telstra using their blue t thingy stabbed in an orange sideways oval logo thingy with no text is a bit of a mouthful when trying to describe to my friend thats just arrived in Australia & wants to buy a mobile if they have never heard of telstra. “Oh Misaki, that’s easy, you just go over to the shop with …….. oh f**K it, forget it, just look for the shop that says Optus, they’re all shit anyway”

2) Their copy of the Genuius Bar which basically consists of the regular sales staff or manager taking 2 steps from the cash register to the other counter

3) Their new ads which are trying to capture Apple’s colourful simplistic feel good iPod ads, except they dont show any f**king products, what the f**k are you, or do you sell Mr blue t thingy stabbed in an orange sideways oval thingy. But Having said that, the ads are pretty, just like being showered in confetti at a gay mardi gras parade

On the bonus side, if people don’t know who they are, Telstra wont have to worry about them remembering how shit their service was either. So maybe they might pick up a few old customers or a few people who accidently walked into the store thinking it was somekind of logo for an Australian information center.

Foriegn customer - “Hi I was just wondering do you know where the public toilets are” 

Shop owner / manager / product genius - “Yes sure, but while your here, are you happy with your current phone plan?”